written by Emmanuel Daraloye
Kogbagidi has been in the news in the last 48 hours hours. People have been wondering who he is. For the few who follow the music industry. Kogbagidi has never been a stranger. From song mentions to rolling with the industry’s super stars, he has kept his relevance for more than a decade.
The Lagos State University graduate is reputed for connecting Nigerian artists with the outside fan base via shows, club tours and interview. In recent times, he has been in charge of tours for Zlatan Ibile, Bella Shmurda,and recently Portable.
Although he also links artists for shows in Nigeria, Kogbagidi is more active outside the country with particular bias for the United Kingdom and Dubia.
His Instagram story archive is filled with pictures and videos with icons in the industry, from Davido to Wizkid, Burna Boy. These images range from when they were in trenches to when they turned into the superstar they always dreamed of. Kogbagidi has been part of their success story and he is always proud to show that off.
In most of his videos online, artists like 9ice, Naira Marley, Kizz Daniel, Mayorkun, Timaya, CDQ, etc were all mentioning this phrase “Eje Kogbgidi noni,” (I’m Kogbagidi friend, ally). This is a form of reverence for the brand he represents, in all the videos, you observed a form of camaraderie between them.
Kogbagidi is more active on Instagram; he posts more of an artist’s works than himself. When he is with an artist, you feel such an artist’s presence on his page. With over one million followers, he has carved a niche for himself and more importantly for how music promoters are portrayed in Nigeria.